Rear of house · Larger
Deluxe King or Twin
Our roomiest option. Four king rooms and two twin rooms across all floors, the twins on the second floor.
From£65per night
Check dates →Bed & breakfast · 306 North Promenade
Wake up to the Irish Sea.
Thirteen en-suite rooms on Blackpool's North Shore, a ten-minute stroll from North Pier and the Tower. A proper cooked breakfast, a friendly bar, and the sunset right outside the window.
Best rate guaranteed when you book direct. Prefer to talk? Call 01253 624171.
8.6/10Booking.com1,100+ verified reviews
★★★★½TripAdvisor4.5 from 300+ reviews
5Food hygieneRated Very Good
IncludedFree parking · Free Wi‑Fi
Lowest rate, alwaysOur direct price beats the booking sites. No commission means we pass the saving to you.
Flexible paymentPay a deposit now and the balance when you arrive.
Choose your roomPick the exact room and floor you want, sea view or not. Booking sites can't offer that.
Talk to a personQuestions about parking, cots or the Illuminations? Ring us and we'll sort it.
Welcome
A seafront guesthouse that still feels like one.
The Bromley sits on the quieter North Shore end of the Promenade, far enough from the Golden Mile to sleep well and close enough to walk to everything. Breakfast is cooked to order with local produce, the bar opens in the evening, and nothing is too much trouble.
- 13 individually decorated en-suite rooms
- Sea-view rooms on every floor
- Licensed bar with folding doors onto the front
- Free parking and free Wi‑Fi
- 10 minutes' walk from Blackpool North station
- Check in from 3pm, check out by 10am
Rooms
Four ways to stay, all en-suite.
Every room is individually decorated. Front rooms face the sea and the sunset; rear rooms are larger and look over Blackpool's rooftops.
Sea view · One per floor
King Sea View
Cosier front rooms with a king bed and a straight view out over the Irish Sea. Three in total, one on each floor.
From£75per night
Check dates →
Sea view · Best in house
Superior King Sea View
Two generous front rooms on the first and third floors with views of the sea, North Pier and the town.
From£89per night
Check dates →
Families · King + single
Family Triple
A king and a single bed. The second-floor room has a bay window and sea view; the third-floor room looks over the rooftops.
From£95per night
Check dates →All rooms have a flat-screen TV, fridge, tea and coffee tray, hairdryer and en-suite shower. Rates shown are indicative starting prices and vary by season.
Breakfast & bar
Start with a proper breakfast. End at the bar.
Breakfast, cooked to order
Full English with locally sourced bacon and sausage, or lighter options: eggs any way, porridge, fruit, yoghurt, pastries and plenty of tea and coffee. Vegetarian and gluten-free on request. Served every morning in the front dining room.
"Went above expectation. A great selection and everything freshly prepared."Guest review, Hotels.com
The bar
A small licensed bar with the folding doors open onto the Promenade on warm evenings. Local ales, wines, spirits and a good selection of gins. Open to guests every evening; perfect after a night at the Winter Gardens or a walk along the lights.
"Lovely friendly bar. Nothing was too much trouble."Guest review, Booking.com
Location
On the Promenade, away from the noise.
North Shore is the calm end of Blackpool's seafront: the tram stops outside, the beach is across the road, and the town centre is a short, flat walk.
- Blackpool North station10 min walk
- North Pier12 min walk
- Blackpool Tower & Ballroom15 min walk
- Winter Gardens & Opera House15 min walk
- Pleasure Beach10 min by tram
- Blackpool Zoo & Stanley Park10 min by car
- Tram stop (Pleasant Street)Outside the door
306 North Promenade
Blackpool FY1 2EY
Free on-site parking is limited and first come, first served. Tell us when you book and we'll do our best to hold a space. Public parking is two minutes away on Pleasant Street.
Illuminations seasonThe lights run the full length of the Promenade, straight past our front door, from late August to early January. Sea-view rooms book out early. See what's on →
Guest reviews
Over a thousand guests have rated us. Here's what they say.
Booking.com8.61,148 verified reviews · 845 "Wonderful"
Hotels.com9.0650+ reviews · "Wonderful"
TripAdvisor4.5300+ reviews
Food Standards Agency5Hygiene rating "Very Good"
★★★★★
"Great location and lovely staff. We've stayed three times now and wouldn't go anywhere else in Blackpool."
Verified guest · Booking.com★★★★★
"Sea view room on the top floor, watching the sunset from bed. Breakfast was superb."
Verified guest · Booking.com★★★★★
"Great all round. Lovely friendly bar, clean rooms and a short walk to everything."
Verified guest · Hotels.comGood to know
Questions we're asked most.
What time is check-in and check-out?
Check in from 3pm and check out by 10am. Arriving early? Leave your bags with us and head to the beach.
Is parking included?
Yes, parking is free but spaces are limited and first come, first served. Let us know your arrival time when you book. There's a public car park two minutes away on Pleasant Street.
Is breakfast included?
Breakfast is served every morning and can be added to your booking at £12.95 per person, or you can choose a room-only rate.
Do you allow dogs?
We're sorry, we can't accept pets. Registered assistance dogs are always welcome.
Is there a lift?
No. The Bromley is a traditional four-storey seafront house with stairs to all rooms. Ground and first-floor rooms are available on request if stairs are a concern.
When are the Illuminations?
Blackpool Illuminations run from late August until early January each year. The lights pass directly in front of The Bromley, and the tram stop outside takes you the full length of the display.
Ready for a sea view?
Book direct for our lowest rate, flexible payment and your choice of room.